The trademark Brawo! was filed by Brawo Oy, a corporation established under the laws of the Republic of Finland (the "Applicant"). The application was published for oppositions on April 23, 2024, and received one opposition filed on June 20, 2024 by BRAVO VILLALBA,, FRANCISCO JOSE on Likelihood of confusion. the opponent was represented by PONS IP, S.A. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 20, 2024
The application was filed in Finnish, and Finnish was also language of all opposition proceedings (English was selected as the second language).
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising, marketing and promotional services
Consultancy relating to advertising
Marketing consulting
Digital advertising services
Digital marketing
Marketing and advertising optimisation
Digital business strategy services
Public relation services
Digital PR services
Brand strategy services
Digital marketing services
Digital promotional services
Business strategy services
Marketing agency services
Advertising services provided via the internet
Brand-testing services
Business data analysis services
Marketing research
Analysis relating to marketing
Consultancy relating to online and search-engine advertising
Keyword analysis services
Optimisation of search engines
Search engine marketing
Copywriting in the following fields: Advertising and Marketing
Advertising and marketing services provided by means of social media
Marketing consultancy in the field of social media
Providing of information about businesses and customers
Information and advisory services relating to the aforementioned services
None of the aforementioned services related to clothing, footwear, headwear, sporting articles, sports clothing and accessories, sports footwear.
The mark was filed in class 42 with following description of goods:
Software as a service (SaaS)
Software as a service [SaaS] featuring software for machine learning
Software as a service [SaaS] featuring software for advertising, marketing and promotional services
Software as a service [SaaS] software for marketing and advertising optimisation
Creating, maintaining and hosting the websites of others
Hosting of websites
Maintenance of web site
Software design and development
Design and development of websites
Planning and Development, in relation to the following fields: Digital marketing automation platforms
Design and development of content management systems
Planning and Development, in relation to the following fields: Online customer experience management platforms
Planning and Development in relation to the following fields: Digital asset management systems
Designing, developing and maintaining of intranet
Web platform design, Development and building of internet platforms, for use in the following fields: E-commerce
Planning and Development in relation to the following goods: Computer software for social networking
Installation, maintenance and repair, in relation to the following fields: Digital marketing automation platforms
Installation, maintenance and repair of content management systems
Installation, repair and maintenance of computer software
Installation, maintenance and repair, in relation to the following goods: Online customer experience management systems
Installation, maintenance and repair in relation to the following goods: Digital asset management systems
Installation, maintenance and repair, in relation to the following goods: E-commerce platforms
Installation, maintenance and repair in relation to the following goods: Computer software for social networking
Computer engineering consultancy services
Design of web pages and Website design
All the aforesaid services, in relation to the following services: Technical data analysis services and IT consultancy.