The trademark application Scandinavian Analytics was filed by Sensiprima Oy, a corporation established under the laws of the Republic of Finland (the "Applicant"). Application under examination.
The application was filed in Finnish (English was selected as the second language).
The Refusal with reference B 018982941 was partially rejected according to Article 7(1)(b) EUTMR with decision issued on September 1, 2024 by the EUIPO.
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable and recorded content
Downloadable multimedia files
Media content
Instruction manuals in electronic format
Downloadable digital photos
Downloadable electronic brochures
Downloadable electronic reports
Downloadable educational media
Downloadable image files
Downloadable educational course materials
Databases (electronic).
The mark was filed in class 16 with following description of goods:
Photographs [printed]
Printed reports
Information booklets
Printed research reports.
The mark was filed in class 35 with following description of goods:
Assistance to management in commercial enterprises in respect of public relations
Public relations consultancy
Media relations services
Conducting studies in the field of public relations
Public relations studies
Consultancy regarding public relations communication strategies
Corporate communications services
Preparation and presentation of audio visual displays for advertising purposes
Demonstration of goods and services by electronic means, also for the benefit of the so-called teleshopping and homeshopping services
Arranging of displays for advertising purposes
Arranging and conducting of demonstrations for advertising purposes
Arranging of demonstrations for advertising purposes
Management of customer loyalty, incentive or promotional schemes
Management of hotel incentive programs of others
Advisory services relating to publicity for franchisees
Consulting services in the field of Internet marketing
Business marketing consultancy
Providing advice relating to the analysis of consumer buying habits
Consultancy services in the field of affiliate marketing
Press advertising consultancy
Consultations relating to business promotion
Providing assistance in the field of business promotion
Consultancy relating to advertising and promotion services
Advertising and promotion services and related consulting
Consultancy relating to advertising
Consultations relating to business advertising
Consultancy services relating to advertising, publicity and marketing
Research services relating to advertising and marketing
Intermediary services relating to advertising
Research services relating to advertising
Information services relating to advertising
Advertising and marketing consultancy
Marketing consulting
Modelling agency services for advertising purposes
Professional consultancy relating to marketing
Providing searchable online advertising guides
Business advice relating to marketing management consultations
Development of the advertising content of brochures for others
Marketing advice
Advertising, marketing and promotional consultancy, advisory and assistance services
Direct marketing consulting
Market research consultancy
Market assessment services
Advisory services relating to sales promotion
Business advice relating to marketing
Promotional marketing
Consulting services in the field of development of advertising concepts
Consultancy regarding advertising communication strategies
Market segmentation consultation
Business research consulting
Market reporting services
Advice relating to marketing management
Management advisory services related to franchising
Consultancy relating to management selection
Management assistance for promoting business
Providing assistance in the management of franchised businesses
Providing advice relating to the organisation and management of businesses
Management assistance to commercial companies
Provision of computerised advertising services
Provision of computerised business statistics
Advertising
Advice relating to the organisation and management of business
Business advice and consultancy relating to franchising
Business advice relating to restaurant franchising
Consultancy relating to business analysis
Business management of hotels
Hotel management service [for others]
Business management of resort hotels
Hotel management for others
Restaurant management for others
Outsourcing services in the nature of arranging service contracts for others
Consultancy services relating to the administration and management of hotels
Commercial management
Data transcription
Collection of data
Data compilation for others
Collection of commercial information
Dissemination of commercial information
Collating of data in computer databases
Provision of commercial information from online databases
Provision of business and commercial information
Acquisition of commercial information
Compilation of information into computerised registers
Compilation of business statistics and commercial information
Business statistical studies
Preparation of business statistical data
Collection of statistics for business
Analysis of market research data and statistics
Compilation of statistics
Analysis of business statistics
Compilation of statistical information
Drawing up of business statistical information
Compilation of statistics relating to advertising
Preparation of economic reports
Preparation of marketing surveys
Preparing business reports
Preparation of business surveys
Providing market research statistics
Business statistical information services
Business research
Market research and business analyses
Information and data compiling and analyzing relating to business management
Collection of information relating to advertising
Provision of information relating to advertising
Compilation of statistical data relating to medical research
Compilation of mathematical data
Online data processing services
Compiling indexes of information for commercial or advertising purposes
Compilation of statistics [for business or commercial purposes]
Economic forecasting analysis for business purposes
Arranging of presentations for business purposes
Providing user reviews for commercial or advertising purposes
Collecting information for business
Collection and systematisation of information into computer databases
Publicity personnel management services
Modeling agency services
Modelling agency services relating to sales promotions
Marketing agency services
Business management assistance in the operation of restaurants
Advertising services relating to hotels
Advisory services relating to business organisation and management
Corporate management consultancy
Business consultancy and advisory services
Business management consultancy
Consultancy relating to business efficiency
Business planning consultancy
Business efficiency studies
Business expertise services
Business efficiency expert services
Business management consultancy via the Internet
Advice in the field of business management and marketing
Business advice relating to strategic marketing
Business consultancy services for digital transformation
Corporate image development consultation
Interviewing for qualitative market research
Interviewing for market research purposes
Market study and analysis of market studies
Statistical evaluations of marketing data
Providing marketing consulting in the field of social media
Providing business information in the field of social media
Advertising and marketing services provided by means of social media
Advertising and marketing services provided via communications channels
Advertising and marketing services provided by means of blogging
Advertising services provided via the internet
Marketing
Advertising, marketing and promotional services
Advertising, promotional and public relations services
Digital marketing
Event marketing
Advertising and marketing
Dissemination of advertising, marketing and publicity materials
Consumer profiling for commercial or marketing purposes
Rental of all publicity and marketing presentation materials
Real estate marketing
Publicity and sales promotion services
Arrangement of advertising
Trade marketing [other than selling]
Conducting of marketing studies
Marketing research
Market research and marketing studies
Planning services for marketing studies
Market research
Market studies
Business analysis and information services, and market research
Advertising research
Marketing research and analysis
Business research and information services
Consumer research
Market survey analysis
Business surveys
Market research data retrieval services
Market campaigns
Publicity services
Affiliate marketing
Advertising for others
Marketing services in the field of restaurants
Digital advertising services
Business marketing services
Marketing services in the field of travel
Analysis of marketing trends
Analysis of business trends
Analysis of market research data
Analysis of market research statistics
Provision of marketing reports
Preparation of advertising material
Preparation of advertising campaigns
Development of marketing concepts
Marketing plan development
Advertising through all public communication means
Promotion, advertising and marketing of on-line websites
Promotion [advertising] of travel
Promotion [advertising] of concerts
Advertising of cinemas
Advertisement via mobile phone networks
Advertising of business web sites
Direct mail advertising
Outdoor advertising
Advertising by mail order
Advertising particularly services for the promotion of goods
Promotion [advertising] of business
Promotional advertising for exploration projects
Bill-posting
Advertising via electronic media and specifically the internet
Advertising of commercial or residential real estate
Internet marketing
Referral marketing
Administration relating to marketing
Analysis relating to marketing
Marketing assistance
Trade promotional services
Administration of sales promotion incentive programs
Advisory services relating to promotional activities
Provision of information relating to marketing
Distribution of advertising, marketing and promotional material
Dissemination of advertising for others via the Internet
Market analysis
Market analysis reports
Market canvassing
Consultancy and advisory services relating to personnel management
Advisory services relating to market research
Advisory services relating to business analysis
Investigations of marketing strategy
Market opinion polling studies
Providing marketing information via websites
Marketing the goods and services of others
Promoting the goods and services of others over the Internet
Promoting the goods and services of others via a global computer network
Promoting the goods and services of others
Presentation of companies and their goods and services on the Internet
Preparing promotional and merchandising material for others
Promotional marketing services using audiovisual media
Organisation of promotions using audiovisual media
Brand creation services (advertising and promotion)
On-line advertising and marketing services
Online advertising on a computer network
Consultancy relating to demographics for marketing purposes
Business administration consultancy
Production of video recordings for advertising purposes
Production of advertising material
Business and market research
Risk management consultancy [business]
Assistance, advisory services and consultancy with regard to business analysis
Assistance, advisory services and consultancy with regard to business planning
Assistance, advisory services and consultancy with regard to business organization
Assistance, advisory services and consultancy with regard to business management
Business management consultancy and advisory services
Information about sales methods
Planning services for advertising
Providing assistance in the field of business management and planning
Providing assistance in the field of business organisation
Business management and organization consultancy
Business research and advisory services
Business analysis
Market analysis and research
Market reports and studies
Business data research
Preparation of market reports and studies
Advertising services relating to esports events
Advertising in the field of tourism and travel
Advertising relating to transport and delivery
Business advertising services relating to franchising
Compilation of statistical data for use in scientific research
Statistical analysis and reporting
Expert evaluations and reports relating to business matters
Market information services relating to trade reports
Advertising services relating to financial services.
The mark was filed in class 41 with following description of goods:
Training courses in strategic planning relating to advertising, promotion, marketing and business
Arranging of conferences relating to advertising
Training services relating to retail marketing
Education services relating to computer systems
Business training services
Arranging of seminars relating to advertising
Consultancy services relating to the education and training of management and of personnel
Courses (Training -) relating to management
Production of video recordings
Production of training videos
Education services relating to business franchise management
Educational services relating to management
Lecture services relating to marketing skills
Lecture services relating to management skills
Lecture services relating to selling skills
Education services relating to communication skills
Educational services relating to sales training
Provision of instruction relating to computer programming
Training services relating to computer systems
Educational services relating to information technology
Education services relating to customer satisfaction
Education services relating to commerce
Photography
Portrait photography
Aerial photography
Audio and video recording services
Audio and video production, and photography
Audio, video and multimedia production, and photography
Photographic imaging services by drone
Video imaging services by drone
Education services relating to photography
Provision of instruction relating to data processing
Instructional services relating to data processing
Photography instruction
Tuition in data processing
Film editing (Photographic -)
Photo editing
Editing of audio recordings
Videotape editing
Editing of audio-tapes
Video editing
Editing or recording of sounds and images
Training in the use of photographic equipment
Training in the operation of software systems.
The mark was filed in class 42 with following description of goods:
Computer services for the analysis of data
Compilation of scientific information
Consulting services in the field of software as a service [SaaS]
Research in the field of social media
Computer software consultancy
Research services
Research and development of new products for others
Research and development services
Conducting of scientific studies
Provision of surveys [scientific]
Scientific research and development
Scientific research and analysis
Scientific research
Information services relating to information technology
IT consultancy, advisory and information services
Software development, programming and implementation.
The mark was filed in class 43 with Consultancy services relating to hotel facilities.