The trademark application FOR BETTER GAMING - VEIKKAUS was filed by Veikkaus Oy, a corporation established under the laws of the Republic of Finland (the "Applicant"). Appeal pending.
The application was filed in Finnish (English was selected as the second language).
The Refusal with reference B 019071859 was partially rejected according to Article 7(1)(b) EUTMR with decision issued on March 10, 2025 by the EUIPO. The Appeal with reference B R0829/2025-4 was Other according to Article 7(1)(b) EUTMR with decision issued on July 9, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising
Business management of sports people
Commercial administration of the licensing of the goods and services of others
Compilation of information into computer databases
Compilation of statistical information
Computerized file management
Production of advertising films
Corporate management consultancy
Publicity columns preparation
Publicity material rental
Radio advertising
Rental of advertising space
Retail services of computer software, computer game entertainment software, downloadable software, downloadable electronic games and video game software
Retail services of computer game software with interactive multimedia, game software for mobile phones, smartphones, tablets and other mobile electronic devices
Retail services of games software for downloading to mobile phones, smartphones, tablets and other electronic mobile devices
Retail services of applications including computer games
Retail services of virtual games and software, virtual reality glasses and virtual reality films
Retail services of extensions and components for computer and video games..
The mark was filed in class 41 with following description of goods:
Entertainment services
Sporting and cultural activities
Organization and presentation of competitions
Television entertainment
On-line entertainment services
Game services provided online from a computer network
Providing games on-line by means of internet
Bookmaking relating to gaming services
Wagering services
Online wagering services
Entertainment services related to horse betting
Casino, gaming and gambling services
Organization of lotteries
Sporting results services
Slot machine hall services
Training services relating to games
Providing online electronic publications, not downloadable
Virtual reality game services provided on-line from a computer network
Virtual reality arcade services..
The mark was filed in class 42 with following description of goods:
Design services of games
Testing, authentication and quality control
Science and technology services
Computer software and online game site design, development and maintenance